Are you ready to start beating the competition at their own game? Do they market on Facebook, and you’d like to do the same? Would you like a better campaign than you competitors? You’re going to need to put in some effort and find the right information.
Facebook is a great place to share information. Facebook is not only about socializing; it’s a major source of content. Use it in this way. Spend time producing quality content and use your page to promote these posts. It brings plenty of traffic for your business.
Make sure to respond to all comments and inquiries sent to your Facebook page. This will show that you are on point and active on your page. If you have a page on your site that holds the information they need, share the link with them.
Custom tabs can give a big boost to the effectiveness of the results from your Facebook marketing. You can use these tabs to put like-minded information in a particular spot and this will improve the layout and effectiveness of your posting. For instance, use a custom tab for any contests you might run.
If you use custom audiences you will be able to use email addresses of the current customers you have to send them targeted ads. Conversion rates go up and costs go down thanks to leads more easily being turned into sales.
You should think about the opportunities on Facebook with direct advertising. These ads can target a specific market if you desire. You also can keep to a budget, allowing you to do as little or as much as you wish. There isn’t a commitment, either. Your ad can be stopped at any time.
It can be helpful to be active on other Facebook pages instead of just your own. You can garner a ton of attention when you post on other people’s Facebook pages. You want this to be positive attention. You always want to keep your posting professional and a reflection of your business. Avoid spamming at all times.
You can offer prizes for Facebook “likes”. You can gain a large amount of attention quickly by the use of the “like” button. Consider offering people something free and exclusive if they like your page. It could be something everyone gets or even a sweepstakes. If you are offering them something that they want, they probably won’t think twice about the quick click of a button.
Make sure you always answer posts and comments on your wall. When a customer makes an effort to contact you, have the common courtesy of quickly responding to their questions. It’s like a phone call: you would never leave it at a message left on your machine, would you?
You can have a place for people to sign up right on your Facebook. Having potential customers sign up and provide you with contact information means you’ll have the ability to continue to interact with them. Offer something valuable in return for signing up, or create a sweepstakes which requires that information for entry.
Setting off some of your content and making it inaccessible to the public is a good strategy for building your number of followers. If any of your content is hidden, people will follow you in order to view it. Exercise good judgement in the amount of content you provide behind a fans-only area, because it will impact your SEO.
It could be difficult to get started with Facebook marketing. A good starting point is the addition of a Facebook button on your site. This helps potential customers and fans get connected with your enterprise, and provides a less-intrusive type of marketing. It is much easier to keep your customers informed when they use Facebook to connect by liking your page.
Have the design of the Facebook page be like the one on your website. For instance if you use royal blue is dominant on your website, use it on the Facebook page too. It will make people think your page is related to the brand you represent. If you make it too different then people may start to get confused about it.
Update your profile as often as necessary. When things change with the business, make sure that is reflected in the profile page. Your customers will appreciate that you keep them updated with this information. You may choose to change your profile page often to keep customers coming back.
Ask page followers to post reviews of your company on your Facebook page. People showing interest in your products are going to appreciate reviews left by others. Potential customers will have an easier time making decisions about what you offer when they can see reviews from past customers on your business’s Facebook page.
With all that you’ve discovered, you are better prepared now to compete in the world of Facebook. They can learn from you. Use this advice to be able to reach the masses.