Building a successful website always revolves around an elegant design. Remember to ensure that your site is packed with interesting content, user friendly and easy on the eye, so that this will encourage visitors to return. The advice that follows will help you to put together a site that is effective, and interesting to look at.
Keep your site fresh and up-to-date, and promptly remove any outdated content. If someone visits your site for up-to-date information and find that it’s discussing the latest event – which happened a year ago – they’re leaving. It is an expectation from users that you maintain the site and keep your information fresh, or else they think your site is ill-kept or abandoned. Create a schedule that will help you manage information and specials, and remind you to take down useless items.
A site that is going to be successful must work with all browsers. This is why it is vital that you test all your pages to ensure that they properly display in all the various browsers. A webpage that displays properly using Internet Explorer, could appear incorrectly or poorly on a different browser such as Firefox or Chrome. Test how your pages display with all major browsers prior to launch.
Consider your website’s background carefully. If you have a GIF background that moves, your text may be too hard to read. Choose a background to work with your website, not conflict with it, and your visitors will be able to better read and understand your site, and your point of view.
Never use pop-ups. One of the worst things a user must deal with is getting one pop-up after another when visiting a website. They’ll be much more likely to leave your site out of annoyance if they are confronted with pop-ups. Stay away from those irritating ads and your visitors will be pleased. If you have a host that requires the use of pop-ups, then look for a new one.
Encourage visitors to come back to a website repeatedly, by offering them a newsletter. When you allow visitors to subscribe to your website’s newsletter for updates, they will be more likely to come back to your site. Place a signup form on your site in a sidebar, while maintaining a list of everyone who signs up. You should then only send your newsletter to people who have requested it, or individuals could sue you for unsolicited emails.
A great way to get repeat visitors to your site, is by having them subscribe to your newsletter. When a customer can get frequently updated on things, they will keep visiting to see more. Have a signup form in one of your sidebars, and document everyone that signs up. You can avoid some reputation-damaging trouble by making sure that your newsletter only goes out to visitors who have explicitly requested it.
Add a link where your visitors can send you feedback. That way, if they are having a problem or there are missing items on your pages, you will be made aware and can fix the problem. This lets your visitors feel like they are actively involved in your site and will want to visit again.
Include strong meta-tags on every page of your site, if you want to get more visitors to your site. High-quality meta tags will let the search engines know what your website is about. Meta tags that don’t accurately reflect the content of your website will negatively impact your traffic.
A well-written “About Us” page is worth the effort. Add some autobiographical information to share with visitors. This is an opportunity to make your website stand out. Provide some insight for your visitors; tell them how and why you built your site and what goals you want it to reach for your company.
Test your website on all the different web browsers. Every browser will interpret the site slightly differently. Some of the slight differences can cause navigation to be difficult for the user. There are a ton of resources you could use, so you are able to find out the browsers that currently have the most popularity. Do not neglect mobile browsers, as they are increasingly used by people of all ages; test to see that your new site works across a full spectrum of browsers.
Create ongoing relationships with visitors to your site by employing the techniques you find here. Designing your site this way will make it more successful, which may well lead to improved financial success, too.