For a lot of folks, Facebook is somewhere to waste their time. However, it’s a great tool to use if you’re going to be using it for marketing purposes. A ton of people have Facebook and you can attract many new customers if you just know how. This article can help you succeed with Facebook.
Your Facebook page should be a clearinghouse that makes it easy for followers and visitors to find your other online presences. For example, link your blog to your Facebook so that a summary of every post appears automatically on your page. You can also link your Facebook page to your Twitter account so your tweets will show up there.
Try to use Facebook ads. Regular posting, while valuable and beneficial, only goes so far. To reach more into your specific channel, you should buy some ads on Facebook. They are inexpensive, and can make a big difference.
When marketing through Facebook, you’ve got to make your page stand out from the competition. Use many colors and images relating to your product. People are much more drawn to decorative pages than plain ones.
Consider Facebook as a good way to share your content. Facebook isn’t just about informal chit chat, it’s also a major content format. Treat it as a marketing medium. Write real blog posts and promote your blog posts from other channels into your Facebook page. Facebook will bring you a great deal of traffic if you do.
When you choose to update your page, be careful about it. Your followers will lose interest quickly if the content in your updates routinely has no value. Your content should entertain, educate or offer some help. Take advantage of Facebook Insights to learn which of your updates is the most successful, and provide more content that is similar.
You don’t need a business page if you don’t have many frequent repeat customers, such as a Realtor or car salesman. This is because customers are random so they likely will not follow daily posts. Use Facebook advertisements as an alternative in such cases.
Create a special group that is only for your business. Facebook can serve multiple purposes for you. You can answer any questions your customers have and allow them to chat among themselves. You can give your customers valuable information and let the whole group in on deals and promotions. You will feel much closer to your customers if you do so.
Speak with your fans so they can be involved with the decisions you need to make as a business. People like to feel that their opinions are important and valued. Get customers involved in decisions with your company or brand. For example, if you post in blogs, find out what kind of posts they prefer to read.
Don’t turn off functions that allow people to comment on the page. You may think of this as a way to keep inappropriate content off of your page, but all it will do is convince users that you do not care about what it is they have to say.
Engage in conversation on your page. Get your fans talking. You can get the conversations started yourself; consider asking questions to get people talking. Monitor the discussions, adding helpful or interesting comments where appropriate. By communicating, people will begin to feel a personal connection to you. When this occurs, they are more likely to become customers.
Turn your Facebook experience into a rewarding and profitable one instead of a pointless waste of time. With your new understanding of the material above, Facebook should become your best marketing weapon. Put these ideas to work and watch your business expand.