Many communication opportunities await you on Facebook, both with customers and people within your niche. Facebook is growing because people like to communicate with others and stay in the know about daily activities. You can take advantage of this and use Facebook to help market your business and show the world what you have to offer.
Be sure that all of your online content is linked to and from Facebook. If your site includes a blog, have it automatically summarized and linked on your Facebook. You might even link a Twitter account to the Facebook page and make sure tweets appear on it too.
Facebook Offers allows you to easily and rapidly promote contests or giveaways that are offered on the website. Once the offer is ready, change it on your wall so it shows as a Promoted Post. If your offer is really good, you can consider opening it up to non-fans.
Answer any questions and respond to comments on Facebook. Be appreciative that they took the time to write you, and answer their inquiry in the best manner possible. If you have a page on your site that holds the information they need, share the link with them.
Hold a giveaway to entice customers. Give people something for free if they meet a certain condition, like if they were to like the Facebook profile of your business. This technique will increase your visibility without the necessity of spending much money.
Carefully consider any updates you plan to post. If you don’t share content that has value, you won’t keep fans very long. Your updates should be educational, helpful or entertaining. Try using Facebook Insights to see which updates are more successful than others so you can create similar content for the audience.
Make sure you always answer posts and comments on your wall. When someone shows interest in your business, take time out to speak with them, You would not ignore phone calls, so why would you ignore Facebook posts?
Ensure there are easy to find areas in your Facebook page so followers can sign up. Give away something to provide incentive for folks to do so. Contests or sweepstakes can be useful, or you can just have a spot to register to win something great.
Are you prepared to make the most of social media as a means to boost sales? People adore social media, and you should take advantage of that. These tips will help you to capitalize on this popularity.