How To Use Email Marketing To Further Your Business

by | Oct 10, 2013 | Email Marketing

When marketing a company through email, have an understanding of the technique. It is key to have the recipient actually read your email, so it is important to concentrate on a way to have an effective message and avoid the spam folder. Continue reading for some really great marketing via email tips!

TIP! You don’t want to send marketing emails to people who haven’t asked for them. Your emails could be flagged as spam if they are sent to customers that didn’t want to receive them.

Before sending any emails, be sure to proofread them thoroughly. You have to be sure that everything in the email is correct. Before sending out your email, test the layout in a few different email clients to be sure it can be read the way you would like it to be read. Test any links within the context of your email, so that you know they work.

Test variations of your subject line via A/B testing. Pick one email then send one half of them with one subject line and the other half of them with a different subject line. This can help you see which subject lines cause readers to open your messages and which get ignored.

TIP! Keep your emails as personal as they can be. Consumers feel like they can relate to a business that treats them in a personal nature, this makes them more inclined to purchase items.

Try to stay consistent. All of your emails should employ the same color scheme and feature the same logo. The font used in your emails must be easy to read. After receiving a couple of emails, individuals will begin to recognize and pay attention to them. A recognizable brand is an important marketing factor, especially with marketing via email.

Don’t use too many graphics in email marketing materials. Graphics can take a long time to load which may discourage some users from viewing the e-mail. If your email contains graphics, it is also much more likely that it will be sent to a junk folder instead of to a potential customer’s inbox.

TIP! Email only those you know. If you mail those that are not familiar with you, your emails will be taken as spam.

Proper branding of your business includes a good marketing with email strategy. Because of this, it’s important to take some time and create a template that lets you put your colors, company logo and fonts from your site into your emails. This will enable your customers to quickly recognize the source of the email.

Be certain that anyone you send messages to through email channels has given you permission to do so. Being known as a spammer is the worst reputation a company can have online and will lead to a loss in customers and sales. Some ISPs and web hosts will also refuse to do business with you, which isn’t exactly good for a business that relies on the internet for survival.

TIP! Always have one clear message in each email. Keep the content down to a digestible amount of material.

Having a visible link where the person can unsubscribe is a bright idea. Put your link to unsubscribe in a place that is easily visible and be sure it is a part of every email. You want each of your users to feel like everything is their choice, and you are not forcing them into anything.

While it will take hard work and persistence, building an email marketing strategy is key to success. Persistence is a critical part of any marketing with email strategy, but misplaced persistence can be quite damaging; so, make sure to understand the difference between good and bad persistence. Persistence with the incorrect audience can annoy them and waste your time.

TIP! Any content you intend on emailing out should be proofread and edited. Accuracy is important in all forms of correspondence, including emails and newsletters.

Don’t put critical information in images when sending emails. Most email clients that are out these days will filter out images automatically. Your message will become impossible to read if the images are not displayed correctly. You should always present vital information in plain text, and make certain that all of your images utilize alt tags.

Call to action wording is essential to a successful email campaign. Your recipients should know what they have to do in your emails by you telling them directly. If links are included, make it highly visible to them with instructions on what to do next. You might want to consider repeating links in your email so that they appear at the top, and then again at the bottom, of your notice.

TIP! Keep track of the subject lines on e-mails that get opened and those that do not. Choose one email, randomly split the mailing list in two and send each half the same email with different subject lines.

Ensure that you have a way for customers to unsubscribe from the list, if they want to. Email messages do cost money, even if barely anything. You’ll also damage your reputation, causing your profits to reduce and potential backlash such as appearing on an email blacklist.

Your marketing via email messages need to grab readers’ attention. This step involves doing some experimental work. Be sure that you alter any part of the campaign that doesn’t bring you good results. Even when things are working, keep evaluating them to determine how you can improve upon them.

Email List

An accusation of spamming can be disastrous to a company or website, so be sure to include a confirmation step when you set up the procedure for opting into the email list. Essentially, everyone who has signed up for your email list will then get an email from you requesting that they confirm their subscription. The email that you send should have two links: one that refutes the subscription, as well as one that confirms it. Subscribers will appreciate your security efforts, and you’ll be able to prove that your emails are not spam if need be.

TIP! Make your emails content rich. Put some helpful information in emails and don’t just put in information related to sales.

By following the tips found here, you can produce a campaign that is reader worthy. Try using e-mail marketing for your current campaigns or try it with some future campaign you cook up. Email marketing can put money in your pocket.

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