Are you an avid online marketer? Does your experience include Facebook? Have you mastered traditional marketing, but need to learn more about new approaches? Whether you’re a rookie or an expert, the following advice will help your Facebook marketing campaign.
Having a contest is a good way to make more people pay attention to your Facebook page, so be sure you use this to your advantage. Offers can include discounts and prizes for users “liking” your page. Be sure to follow through on any promises you make.
Consider buying a few Facebook ads. Posting on your page only goes so far. If you want big results, ads can help you get them. They are inexpensive, and can make a big difference.
Consider Facebook as a good way to share your content. It can be used for so much more than chit chat. Think of it in this manner. You can even use Facebook to promote your articles or blog posts. You will realize that Facebook will help drive high traffic!
Consider creating a group instead of a page. Groups are like little communities where your fans can interact together. You can use both a group and a page to ensure your followers get updates from your page and can discuss it or share their own information in the group.
Custom Audiences will let you upload your current customer’s email addresses so you can target them with ads. Conversion rates go up and costs go down thanks to leads more easily being turned into sales.
A Facebook advertisement can be a good investment. You can tailor your ad so that only people of specific age or gender criteria see it. You may also use a given budget and do a lot or a little as you can manage. And best of all, you are not committed long term. When the promotion is over, you can put an end to your ad.
Be careful about posting about your own business away from your personal pages. Posting on other people’s pages can attract attention towards your page. But really consider whether it’s the type of attention that’s best, overall. If you do post, only post worthwhile things. Do not spam other pages.
Choose updates carefully. If your contents are not valuable, your subscribers may lose interest quickly in all your updates. Every piece of content you post should either be helpful, educational, or entertaining. Access Facebook Insights to pinpoint which updates have been most successful,and then you can use similar content.
Any company that doesn’t regularly deal with customers doesn’t really need to have a Facebook page. Customers like this are transient, and therefore may not follow your daily activities closely anyway. Instead, put your money into Facebook ads.
Hiding your content from non-fans is an effective method in converting visitors into followers. If a portion of your Facebook site is hidden from casual viewers, they will follow you so that they can see the content. But, only keep some parts of your page hidden, as hiding too much info will hurt SEO.
Create a group for your business. You can communicate with customers and they can communicate with each other here. You can advertise the discounts you offer as well as any other information that will assist them. That can be a good way to get to know all the people who may purchase your products.
Avoid posting updates that are irrelevant to your brand and customers. Posting about impertinent information may be tempting, but remember that some followers may not be interested in unrelated topics. They followed your brand because they are interested in your brand, not current events or your personal life. Use your personal account if you want to share updates about personal projects.
It’s really important to try to have a personality for your brand. When people see posts that are boring or stale, they will think that your products are also stale and boring. Show some personality, but stay professional.
Run competitions and/or contests for getting the most likes on your page. The reward can be a valuable free sample to a random participant. This can earn you far more subscribers now than you had and give you future opportunities for that winner to check out your prize or offerings.
Update your profile whenever you have new information. If anything changes within your business, be sure you change it on your profile page. Having an updated page is helpful to customers interested in all you offer. You may choose to change your profile page often to keep customers coming back.
Hold contests to keep your page exciting and fun. For instance, you might see if your Facebook followers want to add photos of themselves or their families using your products. A winner will be chosen at the end of the contest.
Always post an answer to any feedback on your Facebook page that is negative. Show your customers that you care about them and are willing to improve. Addressing this promptly will help others to see you in a positive light.
This article levels the field between newbies and professionals who know other marketing methods. Of course, this only works if these tips are implemented. Begin to plan a campaign now, and put these tips to good use.