The phrase “mobile marketing” is open to interpretation. It means different things to different businesses, and it can be used in many different ways. The simplest and most common definition is a method of promoting a business through mobile devices, such as cell phones. Read on for some ways to use mobile marketing to your advantage.
Have a telephone number database to assist your mobile marketing efforts. Refrain mindlessly adding phone numbers in your marketing database. You will need the consumer’s permission before you can text them frequently. Gaining permission can easily be done by either a web form that they can fill out, or by agreeing to it via a simple code based text system.
Have your friends or coworkers test the different elements of your campaign, such as emails or ads. For an unbiased opinion, you may want to consider paying someone to help you test each aspect.
Mobile platforms that are designed as standalone also need home bases to be successful. You need to focus on your home base and the people who visit it, whether they are repeat visitors or arriving for the first time. It is important to note that your whole business should never revolve around a mobile platform.
As a general rule, a product’s customer base is constant unless there is an industry-wide factor that causes a change. On the other hand, mobile customers are not as stable and access to them can be changed by elements that are external to your market. Older technology can turn away potential customers, so you will need to be informed on all new technologies in order to compete.
Don’t send out text message alerts or messages in the early morning or late night hours. This can be an annoyance and turn-off for many consumers, no matter how much they enjoy your product.
Make sure that a mobile marketing campaign is effective before starting a new one. In this case, you should measure your campaign’s success by its longevity and not the number of sales it produces. Use this formula to be successful with a new campaign for years to come.
Aim high in your advertisements and seek out that hook that will catch the “viral” wave. They may want to share it with others and increase your reach.
Mobile marketing is an excellent method of gaining additional customers. However, you should ensure that the campaign you use for your mobile marketing attempts are able to work on various platforms. It needs to work on the most popular devices. Otherwise, technical problems will have a noticeable effect on your profits.
Split test the mobile capabilities your site. User convenience and functionality testing is as crucial for mobile pages as for sites viewed online via desktops. Try to develop an A & B version in your landing page, this can help you see what does and doesn’t work with the variations you make. Proceed to move forward using the most successful one.
Add directions and maps to your site that can be used on all mobile devices. It is becoming more common for people to use their mobiles to find directions. Make it easier to locate you. Make sure maps to your location are clear and concise on any mobile device. Also, make sure your address appears on the top mapping programs. Also consider linking your customers directly to Google maps to provide alternative directions.
Gather information on your audience. Analyze your target demographics and know what they like before you start sinking dollars into a mobile marketing campaign. Find out how much your customers use their cell phones. What operating systems do their phones use? Learn about your potential audience, and you’ll be better able to reach them.
As you can see, mobile marketing has many different definitions. With the explosive rise of mobile devices over the last decade, there is a potential audience of millions of customers out there, and marketing to mobile users is the basic definition to mobile marketing. By using the information in this article, you can better understand how mobile marketing can work for your business.