If you believed that email was no longer an effective marketing technique, you were wrong! Using emails to solicit a widespread base of people may have been one of the earliest forms of marketing on the Internet, but it is still effectively used today. New techniques and strategies are constantly evolving to keep marketing emails fresh and effective. See how the following tips can help you create successful marketing emails.
Market to your readers. As you increase your readership, encourage your subscribers to have their friends opt-in to receive your emails, too. Always make sure there is “subscribe” link in the emails you send so that those who receive forwarded copies can easily sign themselves up if they are interested. This will allow for organic growth of your base.
Before getting involved in an marketing via email effort, you must obtain permission to email each person on your list. You will lose customers and possible even your website host if you engage in spam.
Each email should have one clear message. You don’t want bored customers or ones who are overwhelmed by too much content from your newsletter. Create the specific message using brevity and conciseness. Your customers will be pleased that they are not being bombarded with superfluous data.
Subject Lines
You can use A/B testing to improve the results of your emails’ subject lines. Create an email with two separate subject lines. Send an email with the first subject line to half of your list, and an email with the second subject line to the other half of your list. This gives you the information you need to figure out which subjects work and which don’t.
It’s important to try different layouts to see which is most effective. Keeping your most vital information near the top is important in any layout you try. You must try different types of formats in order to determine which gives you lots of response. After you’ve found a format that works, implement it in all your emails. Your customers will appreciate being given the time to learn where the various elements of the email are so they know what will come next week.
Marketing with email is a great tool for selling your product, but only if you keep sales in mind. With that in mind, each email needs to be crafted to entice the reader to buy. You could do this by making an email that highlights information about a new product, promotes an older product or offers a special deal.
In order to ensure that every single customer on your list has given their permission for you to email them, you should have customers opt-in to your list twice before you send the first email. This might seem difficult, but it will ensure that those are customers who want to get your emails. As a result, you are less likely to get in trouble in the future.
Limit yourself to sending only one email message each week. Most likely, your customers receive a bunch of messages a day. Over time, they will start to “tune out” your email messages if they see them too frequently, wasting all of your efforts.
Marketing emails should contain very few graphics. Graphics can take a long time to load which may discourage some users from viewing the e-mail. Additionally, several email programs tend to send graphic-laden emails to a recipient’s junk folder.
Provide an incentive for customers in your emails. Customers who get something out of working with you are more likely to buy from you. For instance, advertise a discount, free shipping or a free sample with every purchase.
Try mixing up the format to engage readers more. HTML is not the only way to convey your message, and an occasional plain text email can grab your customers attention. If you write these well then you can actually provide a really intimate and simple message that can make people feel comfortable with looking at and purchasing your products.
Do not add the email addresses of customers without informing them and receiving permission. If you pad your list using subscribers who haven’t specifically requested to receive your emails, you run the risk of alienating the email address owners, as well as your potential customers. In addition, you may end up being reported and, ultimately, banned by your Internet service provider for breaking rules regarding spam.
More people will subscribe to your mailing list if you make it easy for them to do so. Give people the chance to sign up when they visit your site or when they are checking out.
See how your emails appear using the variety of methods your customers are likely to use. When you are happy with the design on your computer, use email clients, all applicable browsers and operating systems to test it out. How something appears in Yahoo Mail on Windows may not appear as intended in Gmail on a Mac or Linux machine.
One thing that can really harm a business is if it receives a reputation of spamming. You should make sure that this doesn’t happen to you by asking your email list to confirm that they want to receive emails. Your customer will receive an email to ensure they typed in their email address correctly, and that they actually subscribed. Include more than one link in the verification email – one they can use to confirm and another to indicate the subscription is a mistake. The customer will be happy to see that extra measure of security and you will have that additional proof that your emails are not spam.
Clearly, the marketing email is still quite effective. By implementing the hints and tips you’ve been given and keeping up to date on new methods that can enhance your email marketing plan, you should be able to gain benefits from this technique for many years to come.
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