Many people want to use marketing with email to improve their business, but do not have the knowledge to do it. The only limit to how you can use email marketing to connect with your customers is your imagination. The article below will help you develop an e-mail marketing approach to accomplish your goals.
You should not send out emails unless you have the authorization to do so from your customers. You will lose customers and possible even your website host if you engage in spam.
Use A/B testing to see which emails are successful and which ones aren’t. Take one of your emails, and divide the mailing list in two. Send each half of the list the same mail, but with differing subject lines. This provides a simple way of seeing which subject lines garner higher open rates and which ones were simply ignored in subscribers’ inboxes.
Limit yourself to sending only one email message each week. Most of your customers probably receive multiple emails each day, and are too busy to constantly open message after message. Once you start sending more than one email per week, you may find that people don’t bother opening them, or even delete them. This is a waste of all your hard work.
A major holiday is usually not the time for an important marketing campaign. People are normally not at work and are not spending time at their computers, so most likely they will not see your emails. This is not a hard rule and some holidays will require communications. These emails can be things about Black Friday or other holiday sales your company may be having.
Branding your marketing with email in a similar fashion to your other marketing endeavors will ensure your customers instantly recognize your content. For this reason, it is worth designing a template that contains your logo, standard color scheme, and fonts that appear in your other marketing materials, such as your website. This will allow your emails to be recognized instantly.
Use your emails to give your customers incentives. Your customers are more likely to deal with you if there is some type of incentive involved. You could offer anything from a discount, to free shipping when they spend a certain amount on your site.
Be sure that every email address you have is valid. You shouldn’t be wasting time tracking down addresses and sending out more emails once you receive tons of messages that have bounced back due to invalid addresses. This is just a time waster.
Be sure there’s an exit option for people who don’t want to subscribe any longer. There is a cost to sending email, even if it is small. Besides that, leaving users without an easy way to remove themselves from your list may cause them to label and report your messages as spam, which can be damaging to your reputation and can result in penalties or blacklisting of your domain.
Always keep your reputation in mind as you plan your e-mail marketing strategy. Do not be cheap when it comes to email quality, be careful to target the right customers for your business, and stay away from any tactics that could be considered misleading. The reputation you create for yourself is vitally important, so keep this in mind when developing your emails.
Run tests to determine how your messages look on various email clients, including mobile clients. After you have created a design you feel is perfect, test it for compatibility with all email clients, browsers and operating systems if at all possible. Emails can vary on how they appear in different email clients, such as Linux Gmail or Windows Hotmail.
Few things are more damaging to a business than spam complaints, so protect your reputation by including a confirmation at opt-in. When customers subscribe to your list, an automated email that confirms their subscription should be sent. Place a confirmation link in the email, as well as a link where they can unsubscribe. This security measure will give you more credibility and you will have a proof that people agreed to receiving your emails.
Give your subscribers a birthday message. Provide them with the option to include their birthday when they opt-in to receive your messages. Send them an automated email on that special day. You will find that customers respond positively to this approach. The added benefit for you is the opportunity to send a birthday discount or coupon that will attract more business.
If you will be including images in your emails, it can be good advantage to use Alt tags. In case the images are not loading properly, the alt tags will appear instead. Make sure the text in the tag is relevant to the object and does a good job describing the content of the image. Links should also include tags.
Don’t email without first asking if it’s ok. This could end up getting you on a spam list which will prevent you from reaching customers. Also, you will lose your chance of reaching people later if they opt out of the list. If your internet service provider labels you as a spammer you may face additional penalties.
Many business people can see the value in marketing via email, but don’t have the expertise to do it correctly. Internet marketing could be a vital part in a successful business. The article above will help you create a good e-mail marketing strategy that your business can use.