Do you own an online company? Do you need some fresh, exciting marketing strategies? If you are, making videos may be for you. Posting videos online is a great way to bring in a new clientbase. If you’re interested in learning more about video marketing, read on.
If YouTube is where you place your videos, use their editing features. For example, you can annotate your video. This could be a great way to share a link, some additional information about the product you are demonstrating or even a coupon code.
One way to get content for a video is to find a team to work with. Team members can be anyone who has a working knowledge of your company. Make sure to give them credit at the end so they can have their name in lights.
Make interesting content. It should be entertaining and/or newsworthy. Placing your videos on YouTube is sure to boost traffic, but if the video is boring, it will not do much good. Everyone is looking for useful information, not a simple commercial. There is no better way to guarantee traffic than having interesting and entertaining videos.
Your opt-in options for your mailing list should be present on the same page as the video. Many people will likely wish to sign-up and gather as much information as possible regarding the topic of choice.
Keep the tone of your videos consistent. Various types of videos can be effective, whether they are how-to videos or videos that are humorous. You need to keep in mind both your product and your target audience. You can use this template to make a decision on the tone to use. Make sure that you consider how you want others to view your business. For example, if your service or product is serious, you will likely want to maintain a serious demeanor in your video.
Always carry a video camera when attending trade shows, conventions or other industry events. You will probably have the occasion to interview some experts or simply document your experience at this event. If you do a public talk, don’t forget to ask someone to record that for you.
Always request something of your loyal viewers when publishing a video online. Frequently, this sort of approach is labeled as a “call to action”. For instance, if you would like viewers to subscribe to your newsletter, guide them to a link you’ve given them in the description of the video. However, in order to make this work, it’s vital that you make this process simple.
Analytics are key to video marketing. You can see things like how many video views you have, when it is viewed and where the traffic comes from. All of this can help tap into a niche of clients.
Provide potential customers with a more in-depth glimpse of your business through the use of video marketing. Show viewers the processes and values that make your business unique. Showcase optimistic, empowering and lighthearted moments. Customers will trust you if they get to know you and see you being honest.
How do you know which videos work? Watching the video yourself will give you an idea as to what people might think of it. It is much better to use statistics and data, though. A couple of measures may be the number of people that have viewed your video and how long they stayed tuned in.
Don’t forget to share, share, share that video. Make sure to send it to family and friends. Also, make a post on your blog about your new videos. Promote it with email blasts or distributing flyers; this is an excellent way to keep in contact with your existing customer base. Post your video on hosting sites or social media sites. Get the word out!
Shorter videos are best. Try keeping videos under three minutes in order to hold viewer attention. You can go as long as five minutes, but anything over that is truly overkill. Shorter is always better, however.
Don’t make a video that doesn’t contain a call to action. Advise viewers as to where your products can be found, and give them a nudge to take quick action when purchasing. Provide clear directions to enable your customers to follow through and make a purchase. Videos should always end with a strong, compelling call to action.
One way that you market your business is to make your own “how to” videos. Be sure this video provides all the information the viewer needs. Nothing is more frustrating than clicking on a video only to find out it teaches you just a little bit about what it promised it would teach you all of. When you offer a useful service, people will seek out your company.
Look into time-lapse photos for your campaign. Incorporate a camera setup in your workplace and allow it to record the day with photos. You can then later watch this video and edit it as you wish. By doing this, you could create an amazing video to promote your business. Viewers will enjoy getting the “inside scoop” on your business.
What would you ask about your product if asked? Those are the things your customers are wondering as well. Make a video to answer any questions that you think are out there. If your video is entertaining, it’s more likely to be shared. This will increase your customer base, leading to more profits.
Videos posted online often develop huge followings, so make the most of this trend for the purpose of promoting your business. Today’s competitive environment requires businesses to make use of internet and video marketing. Make use of the advice in this piece to craft your own video marketing plan.