Marketing via email is not hard to do, but it does feature certain conventions and standards that business owners should familiarize themselves with before they get started. You should always handle your marketing with email campaign in a professional manner, you will have happy customers and ones that will want to talk to you. Below, you will find some helpful tips on marketing via email etiquette.
Do not engage in the distribution of unsolicited email. If marketing materials are sent out to individuals who didn’t request them, they could mark these massages as spam. This is not only harmful to your reputation, but it can actually cause your ISP to block you or your email service provider to suspend your account.
Make sure to email only people you know. If someone receives unsolicited email, it feels like spam. They will try to remember if they have ever heard of you, and ask themselves why they should care about your products. They will just send your email to their spam folder, and it will be a huge waste of your time.
Test out different subject lines with the A/B testing method. To do this, simply select an email and then send it to one half of your mailing list with one subject line, and the other half with a different subject line. This provides a simple way of seeing which subject lines garner higher open rates and which ones were simply ignored in subscribers’ inboxes.
You need permission from your readers if you’re going to start sending them emails. Customers won’t take you seriously if you spam them or send them anything they didn’t ask for. Many customer are put off by receiving spam and it may hamper your relationship with your customer.
Always remember that you should be using e-mail marketing to sell services and products. Therefore, every email you send should increase the likelihood that subscribers will buy. Do this by creating emails that offer product information – new and old – as well as information on special discounts.
It’s a great idea that you require people to double opt in if they’re wanting to receive emails from you. This means all your subscribers will join your mailing list willingly and know what they are signing up for. You will be less likely to get in trouble for sending out spam.
It is vital that you develop brand recognition, even in the emails you send. Design a great template that will enable you to show off your company’s logo, along with any special colors or fonts that you display prominently on your business’s website. This will allow your emails to be recognized instantly.
Make sure that you have an unsubscribe link that is easily visible within your emails. Do not forget to insert the unsubscribe link or put it in a hard-to-find spot. You never want your readers to feel as if they don’t have a choice in receiving your emails.
You should focus your marketing via email efforts on your most promising customers. While you need to be persistent, it must be with the right customers or else it is not going to make that much of a difference. Using a persistent strategy with wrong customers just annoys them, and causes you to waste your time.
Always remember that as each day goes by, your subscribers will likely be viewing your messages on a mobile device or through a smartphone. These devices have lower resolutions compared to computer monitors, giving you less space to use. Find out more about the limitations that come with these devices, and be sure that the emails will be able to be read on all screens.
The email addresses on your list must be checked for validity. You don’t want to waste precious time hunting down addresses and resending e-mails after getting dozens of bounced back messages from invalid addresses. Doing so is a time waster!
During the opt-in process, ask for your customers’ names, or at least their first names. This will allow you to include their name in your marketing emails, giving the mailings a personal, friendly touch. Also, the reader will be able to see your email amongst others.
Every e-mail marketing campaign should include an unsubscribe option. Email may be cheap to send and receive, but it isn’t free. If you are seen as a spammer, it can have many negative consequences for you and your business’s reputation.
Always remember that you are working on building a reputation when you are developing an e-mail marketing campaign. Be wary of targeting the wrong readers, cutting corners or using tactics that leave a bad taste in peoples mouths. The steps you take to create a successful marketing campaign has a direct relation to the reputation of your business.
As you can see from the article above, it is very important that a business owner practice proper e-mail marketing protocol. If you are not courteous to your customers, you will quickly see them dropping out of your email subscriber list. Use the advice above to ensure that your customer base remains a happy one.