Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.
QR codes should appear on every printed advertisement to meet the needs of those with high tech gadgets. This is an easy way for people with smart phones to access your website and/or coupons. Put them on every printed marketing item, including business cards, catalogs, brochures and anything else. With a QR code, an interested customer can instantly find out more information about your products and services.
A time tested and proven method to get a leg up on competitors is to be mindful of what they are doing. You need to be unique and noticeable when being judged among your competition.
You could get more exposure by creating mobile apps. Make sure you offer apps that your customers would find useful. If your app has no specific purpose, there is no way it will gain the attention of consumers who you are hoping to reach.
Don’t add SMS to a mobile marketing campaign unless you are willing to be totally honest with your customers about how many texts will be sent. Don’t ever send texts to anyone unless they have specifically opted-in for that service. If using SMS, beware of mobile device notification systems if you’re using SMS improperly. It can annoy people and feel intrusive. Go with the opt-in letting the customer decide whether to receive your messages. Again, be honest about the number of messages you will be sending and stick to that. If you are trying to get customers to trust you, just be honest!
Mobile marketing is very lucrative if you use it correctly. You will need a plan to use the tips included in this article, especially when you are beginning to use mobile marketing. Resulting in your efforts will be a larger clientele.